H. V. The candidate for pedagogical sciences, a member of the Russian Federation ' s Union of Translators, with the development of the Russian market and the globalization of world economic processes, has become increasingly the specific services of translators such as translation of advertising texts and slogans. An increasing number of international companies come to Russia and, increasingly, these companies require not new promotional images and plots, but translation and adaptation of texts and tapes that have already proved effective in the markets of other countries. Transmission of the unequivalent reality of the English promotional text is very informal. The choice of a certain reception would be directly dependent on the task of the interpreter: to preserve the color of the language unit with possible damage to semantics or to transfer the meaning of reality (if not known), while losing the colori. Lexia, which provides cognitive information, is a priority in the translation of the advertising text. In its characteristics, it is close to terminology (single, neutral, independent of context) and is transmitted by single-digit equivalents. Remaining features of translation are equal, but more attention is given to those that provide additional tools for the allocation and reinforcement of cognitive components: - emotional-estimation with semantics of positive vocabulary - transferable versions of the vocabulary; ♪ ♪.

Text of the U.S. Declaration and Public Opinion Questionnaire: History of Proclamation. The fate of the artists. - CCP, 2008. - 628 s. The Doctors ' Monograph B.Z. addresses a wide range of topics related to the emergence and development of public opinion advertisements and surveys in the United States. In doing so, advertisements are regarded as one of the essential elements of a system of relations between the producer and the consumer, and public opinion studies are considered as an essential part of American democracy. The book refers to the historical and scientific genre and is based on the author ' s research on the historical, biological, cultural and sociological orientation. She familiarizes the reader with the country ' s low-profile promotion and public opinion polling processes, as well as the lives and creativity of a number of outstanding public opinion advertisers and analysts. At the same time, it provides an overview of how historical and bio-referencing is being conducted. The book can serve as a guide for teachers, postgraduates and students specializing in sociology and marketing. It is of interest to historians, politicians, journalists and all those involved in the promotion and study of public opinion.

In general, advertising services include a significant range of work that is material and intangible. The intangible part of the services can be attributed to the entire service and creative (intelligent) part of the advertising process; the material part is to the entire production sector (produced or accepted as " sales " ). The financial basis of most advertising agencies is derived from both advertisers ' fees and fees derived from advertising fees, which, through agency intermediaries, distribute advertisements paid by advertisers. The market for advertising as an autonomous sector of the economy depends largely on the level of organization of advertising agencies operating in the market, the type of advertising that agencies choose, the level of their professionalism and the cost of advertising. The variety of forms of advertising agencies reflects the difference and depth of the tasks they undertake. Promotion of advertising agencies is due to: The advertisers hire independent advertising agencies to plan and implement part or all of their advertising efforts. These partnerships are the basis for advertising in the advertising market. Advertising agencies are systematically faced with a variety of marketing situations, which contributes to a better understanding of consumer interests, skills acquisition and competence. This enables the creation of quality advertisements and their effective use for advertising. Advertising agencies, such as independent organizations, do not have a negative impact on the advertising of objective factors such as the overreliance of advertising on the subjective preferences of individual advertisers, incorrect guidance on the expected consumer response, etc. Many organizations with their own promotional units are involved in advertising, as agencies have considerable resources in the form of creativity, partnerships with advertising owners, productive capacities, knowledge of advertising strategies and technologies, and professionals who are often more effective than institutional staff. At the same time, advertising agencies take a look at the problems of the relector customer and use a variety of experiences with different advertisers and in different situations. Advertising. ♪ ♪.

A lot of people must have been questioned by the Varcroft trailer, "What happened in this first part of the game? Materials that could briefly and clearly tell the basic story for newcomers or sclerotics like me, I didn't find it, so I had to collect it myself. Yeah, it's a certain degree of singing a film, but it gives an idea of the depth of history and it can certainly burn interest in the movie. If you're afraid of spoilers, you can read the first part, don't be afraid, you'll know the whole story. YouTube Varcroft - Russky Trailer (2016), a double-fledged trailer at the first Varcroft screen trailer, has encountered many problems with potential audiences, but it's not just a undeclared schedule, which, to say the least, has not been impressed. It is also complicated by the overestimation of the film accumulated over the years of fantasy of screening. But another difficulty is that the story of the first game, which was the foundation of the film, is not known to anyone. Most fans know this world on WoW, some more players remember Warcraft 3 with his mature cat scenes. Now, the story of the first two strategies doesn't remember almost anyone. The story? Not to mention the fact that most fans in these parts don't play anything, but they don't know what they are. They'd be happy to see the events on the screen later and the heroes of the more familiar, the same Artas, for example, but Blizzard logically thought that if we started it from the beginning. I don't exclude myself from this majority because I played all parts of the series (WoW, really, very little), in the first Warcraft, when the demands of the four-MB operatives didn't seem fascinating, but sometimes scary. But I don't remember any story, no names, nothing, and here's Artas and Tralla, the mysterious prophecy of the voron that was reborn by Mediv, I remember, however embarrassing. Anyway, when I first looked at the trailer, I didn't feel any special effect of learning, a story like that, and I was actually reminded of a rather standard story, second in the Avatar era. Who are these people, why are you a sausage, what's soap? But I was wondering if I could figure out what Warcraft was going to show us in the movie, so I started watching the trailer and read the lore. I'll tell you right away, and I'll find out more about what it's about to do in the screen, and I've been reviewing the trailer, and I realize I'm expecting a bigger movie.

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On 22 October 2013, in Extropolis (Ms. Moscow), the fall session on the context advertisement 2013 was held, a second consecutive year event and a gathering of experts to discuss the market in context advertising. The organiser is Maxim Uwarov, leading the Georgia Ternovsky and Alexei Dovzhikov. This year, about 160 people attended the session, the programme consisted of 11 reports in 5 blocks and a round table. After the official part of the guests, they moved to the Jacques restaurant to continue communication in an informal setting. I-Media represented two experts, Anna Karaulova and Denis Nine. It was Denise who opened the conference with a presentation on " Russian and western automation equipment. 10 thoughts. " The report reviewed current requirements for automation systems. An example of one project was the various options for optimizing advertising campaigns and working methods. In particular, the issues of automated campaign construction, rate management and decision-making, optimizing expert analysis and reporting on the progress of publicity campaigns after Denis Ninth, their report was presented by Dmitri Boblev, Web Analyst AdLabs. On the example of a few briefcases, he described how the non-trivial remarkings could be used effectively. Examples include: the buyer ' s age segment, the size of the clothing; the buyers who have been asked to marry and who have been discharged, etc. Dmitri also noted that the remarking boom has passed, and there is now a strong competition between remarking systems. Alexei Chesnokov of VideoBaker made a presentation on the theme " YouTube video is a new development window for context advertising " . Among his main points of view, the Video Declaration is a complete channel of traffic with a cost of purpose lower than the prospect of an accurate targeting (context, auditor) There are methods of non-standard remarking for Video Declaration videotapes suitable for various business assignments

Every week, Admixer monitors the most important publications and news of the Internet Reclama market and selects the most interesting points. This time, we publish excerpts from Anton Kotuzov's interview, the new CEO GroupM, in the Commersanta Ukraine. The situation on the Ukrainian market in terms of talent does not detract from the Russian market. But by the fact that much more money is being revolved in Russian, there is a higher level of technology and efficiency in the decisions. The Ukrainian market is more traditional, and it has lagged behind Russian technology for several years. In addition, in Russia, there is a higher level of business orientation, business impact from advertising and media. This is probably due to the fact that the market has evolved rapidly and spontaneously for some time and that money has not been a compulsory practice. In most of the internet campaigns conducted in 2012-2013, there was no proper production of KPIs media, tools were not collected correctly, tools were not fully used to measure and analyse performance. As a result, expectations and projections were not met. For example, many advertisers expected the direct impact of advertising in social networks on sales, forgetting that social media were primarily a tool for managing brand reputation and, through a very complex mechanism, affected long-term sales. The same situation we see on other Internet channels. This points to market immaturity, the need to harmonize definations and dictionaries, standardize measurement, develop single currencies for planning, procurement and efficiency analysis. The advertising budgets will not grow at the same pace as in the previous two to three years and as they are growing in other countries. Growth won't be uniform across the Internet.

The development manager ' s profession is demanding and diverse and includes practical directorships. The specialist in this field examines the market, participates in advertising and marketing programmes, turns new products into the market to reduce costs and increase the cost-effectiveness of the company ' s activities, etc. Shortly speaking, the development manager is dealing with the company ' s strategic objectives. The manager, who works efficiently, can rapidly grow to a commercial director (or even to a master). The post of development manager is indispensable in any field. This applies to production and services. Places of work: medium and large companies; public institutions and corporations. The history of the gradual evolution of technology in the world has become very aggressive in the 20th century, and particularly in the second half. The development of transport, communications, engineering, the media and the facilitation of international trade posed new challenges to the business. The labour market demanded a large number of managers and managers at different levels - sales managers, business development specialists, quality managers, advertising managers, wholesale and foreign partners. The development manager ' s duties include: client search and engagement; negotiation, consultation, contracting; marketing and advertising of partners and dealers; monitoring of competitiveness (price, sorting, advertising); research reports; opening of new sales points and monitoring of their activities. The responsibility of the development manager may also include: participation in exhibitions and conferences; training of shop sellers and distributors. Requirements for a development manager: Basic requirements for a development manager: experience of more than one year; higher education (sometimes unfinished); PK: MS Office, 1C, Power Point, Excel. The English language and the presence of a vehicle are often required. How to become a development manager to become a development manager, it is sufficient to have higher education, either economic or related. For example, construction will be appropriate in a construction firm. In addition to the degree and knowledge gained in the EPZ, experience will be required (preferably in sales, advertising, marketing or in the company ' s work).

In Italy, a short story of the Italian media was issued in 1468 by a Ciceron ' s printed message. By early 16, all the smallest Italian towns had their own printing. The most important feature of the first media was the almost complete silence on the internal problems of the then Ita-lia. The most significant editions 18 to the beginning of 19 were the Caffe's Encyclopaedia magazine, the Literary Monthly Osserva Tore, which was published by Gozzi. In the revival era, in the paediatric wars against the Austrian and Spanish domination, Italy was a fragmented and underdeveloped country, nine separate States. Napoleonian ownership (1796-1815) was marked by a number of progressive changes and a relative reunification of the country. At that time, two daily newspapers of the republican ' s Osserva-Terella Delaguez Italiano were created and the Carriera Milano. Some freedom of speech and of the press was achieved, which was lost during the restoration. The policy has again become a forbidden fruit, censorship has increased. Scientific and literary journals have reinvigorated, on their pages, the struggle to unite Italy for political freedom, but carefully to avoid censorship. At that time, many free daily and weekly periodicals were published by the authorities, praised the existing arrangements, discussed the range of policies, in particular the modules. The illegal patriotic pheioticity has become widespread: "Dai e Popolo" and "Justia E Liberta." As a single State, Italy formed in 1870 and remained a monarchy until 1946. Modern Italian newspapers were formed under the influence of French and English media, but their circulation was small. Record of circulation belonged to the Milan newspaper Sekolo. (In England and France, maximum circulation approached 1 million exes). The second was the Mi-Lanese Sulier Corriere - 90,000. ♪.

The Declaration is a special form of communication that has an economic basis and accompanys humankind throughout its development history. There are three basic conditions for the emergence and subsequent development of advertising in the evolution of society: Market opening of goods and services. Market openings of means of disseminating information on products and services offered for sale. Emerging market for consumers of advertised goods and services. Historically, the notion of advertising has meant everything associated with the dissemination of information on goods and services in society, using all available means of communication at that time. The gradual development of advertising has led to the separation and development of communications such as public relations (Public Relations), direct marketing (Direct Marketing), promotion of goods and services (Sales Promotion), promotion of sales (Point of Sale), exhibition activities (Exhibition Activities), sponsorship ( Sponsorship), branding (Branding) and others. At the end of the twentieth century, the whole range of communication links related to information and exposure to consumers became known as the Marketing Communication System (CMS). The universal definition of the advertisement of the Declaration is a single-directed form of non-clothing communication, which is done on a fee-based basis to draw attention to the subject of advertising. To date, there have been two main approaches to defining the term " Relama " . In a narrow sense, the notion of " Relama " means an announcement in the media. This view is most common in Western practice. In Russian practice, the term " Relama " is understood in a broader sense. Exhibitions, commercial seminars, pamphlets, catalogues, posters, etc. are also included in advertising. The legislative definition of advertising in the Russian Federation is governed by the legal acts of the federal legislature. The Federal Act of 13 March 2006 No. 38-FZ provides the basis for promotional activities in Russia.