History Of Soviet Advertising
1918-1922 there is no advertising in the USSR as such. The exception is political advertising.
The main prerequisite for its rapid development was the choice made by the former Russian Empire. Various political forces have offered citizens the opposite scenarios of the future. Of course, the purpose of political advertising in an agitation and propaganda complex was to attract the population to their side. This is the time when the famous poster, " You signed up for volunteers? " Moor (Orlov) D. S. 1920, Dyou Daneka A. A. 1929.
1922 - Transition to New Economic Policy (NEP) and revival of commercial advertising. The State temporarily permits the existence of a private owner. Public enterprises had to compete with the private sector.
To this end, a number of major government syndicates have been formed. Consequently, commercial advertising is being revived. A commission for the rationalization of advertising was established in 1922 under the Supreme Council of the People ' s Republic of Korea.
Advertising in the press. In November 1921, the central newspaper Izvestya published a report on the launch of the announcements. As early as 1923, advertising in the newspaper amounted to more than two thirds of the revenue from its publication.
Creating an ad office. In 1922, the State Engineer ' s Office was established in the Economic Life newspaper. The agency was intended to coordinate all commercial products for rural residents.
There are other advertising offices:
- " Racklamtrans " (in the Narcoma route)
- Commercial Linkage (Narcome Postal and Telegraph, Postal Advertisement);
- Vikreklama (preparation and posting of advertising posters in the regions);
" Promeclama " (WFNH, business advertising);
- " Mostraklam " (at the Trade Advertisement Bureau, advertising for individual consumers).
And at that time, Soviet advertising agencies had a great deal. For example, Mostoreklama has produced various advertisements and used 1,000 trams, 30,000 poles, and leased 6 theatres and 40 hotels to house them. Mostorella also provided advisory services to public and cooperative enterprises.
