History Of Modern Advertising
- is an advertisement for all urban land transport modes: trolleybuses, buses, trams, route taxi, corporate transport, long-distance advertising.
Corporate transport - it's a transport owned by the firm. Like, Type of advertising This is generally the service, telecommunications, wholesale firms, etc. Advertising information in their own transport is very beneficial, as there is no cost of renting the latter.
Stop(s) - places where transport waiting times allow not only notice of an advertisement, but also to consider it.
The history of modern advertising begins from the late 1980s. The first commercial wave covered the press, external media, television and radio. These hosts seemed more accessible for advertising. Tranzite commercials showed up later. The promotion of public vehicles began in Moscow primarily with metropolitan and trolleybus parks. Advertising trolleybuses began on the streets of Moscow and later in the regions of Russia. And only after that, the ad went to other modes. But television, printing and radio were still considered more prestigious media through advertising. Since the crisis, financial difficulties have led advertisers to focus their efforts on reversing the cost/effectiveness ratio for each of the advertising channels. An analysis of the data received revealed that transport advertising is among the leaders for many indicators.
Main advantages of advertising in transport:
- More comprehensive coverage of target audiences;
- Visibility;
- High levels of consumer attention;
- High frequency of contact;
- Unusually cheap - there is no requirement to obtain permits in municipalities other than some restrictions on the application of GHBD.
Today, commercials are most attractive because they cost much less than advertising in many other advertisers. Its effectiveness is no less effective. This advertisement covers the general audience and is very flexible at the same time. It may be easily adjusted to the requirements of a territorial group. The complexity and complexity of the routes creates a sense of the pervasiveness of advertising, which makes it optimal for consumers to familiarize themselves with the new trademark or to form a company image. Because of its specificity, advertising in transport has a relatively long exposure to consumers.
Using another format of advertising with a transit advertising, you have the opportunity to attract additional attention to your customers. You have the opportunity to extend your advertising campaign at low cost. The cost of advertising in transport is derived from the cost of imagery and advertising. The cost of accommodation is determined by the size of the advertiser, type of vehicle (one or one) and route.