Outlook For Advertising

Promotion of the advertising market

Advertising markets is part of the economic system, operates in unity with other markets and develops within the framework of general market economy laws, ensuring public demand for public services. In the 1980s and 1990s, the advertising industry has been active throughout the world. This process has been particularly active in the countries of Central and Eastern Europe, Russia and Asia and the Pacific. The advertising market is now a developed segment of the economies of many countries around the world and includes a broad system of economic, legal, sociocultural and other attitudes that arise and develop among the main actors in the market - advertisers, advertisers, advertisers and consumers of advertising. There is a strong economic interrelationship between them, which is the basis for the promotion process and the functioning of the market as a whole. The status of the market for advertising in a given economy is directly dependent on the country ' s general economic situation, so advertising is sometimes regarded as an indicator of economic development.

Main trends marketing

  1. Globalization. The modern advertising market is an integral part of the global economy, so it also has the same processes as the world economy as a whole, on the other hand, its specific phenomena. The general trend for the entire world economy is globalization, that is, the integration socio-economic process, which has transformed the world into a single market. The globalization process is driven by a number of factors, such as: the global active activities of transnational companies; the increasing concentration and monopolization processes; the accelerated development of global media and global information exchange; the interdependency of different cultures and the introduction of common cultural standards, and others.
  2. Integration. Transnational and international activities. ♪ ♪
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