Report On Advertising
On 22 October 2013, in Extropolis (Ms. Moscow), the fall session on the context advertisement 2013 was held, a second consecutive year event and an expert gathering to discuss the market in context advertising. Organizer - Maxim Uvarov leading - Georgi Ternovsky and Alexei Dowikov.
This year, about 160 people attended the session, the programme consisted of 11 reports in 5 blocks and a round table. After the official part of the guests, they moved to the Jacques restaurant to continue communication in an informal setting.
I-Media represented two experts, Anna Karaulova and Denis Nine. It was Dennis who opened the conference with a presentation on " Russian and western automation equipment. 10 thoughts. " The report reviewed current requirements for automation systems.
An example of one project was the various options for optimizing advertising campaigns and working methods. In particular, the issues of automated campaign construction, rate management and decision-making, optimizing expert analysis and reporting on publicity campaigns were addressed
After Denis the Ninth, his report was presented by Dmitri Boblev, Web Analyst AdLabs. On the example of a few briefcases, he described how the non-trivial remarkings could be used effectively. Examples include: the buyer ' s age segment, the size of the clothing; the buyers who have been asked to marry and who have been discharged, etc. Dmitri also noted that the remarking boom had passed, and there was a strong competition between the remarking systems.
Alexei Chesnokov of VideoBaker made a presentation on the theme " YouTube video is a new development window for context advertising " . Among the main points of his statement are:
- Video announcements are a full channel of traffic with a lower price than searching for a target.
- Opportunity of accurate targeting (context, auditor)
- There are methods for the non-standard use of video-recording functions
- Video announcements are appropriate to address various business challenges
