Book History

World advertising history

Cita

" The real business is either collapsed or a new triumph. Believe it or not, but... it's in our hands.”
Edwin Artz

What is the World Advertising Story

The promotion of advertising. It's about advertising from the source to our days. According to the author himself, he had long thought that it was not insane to start working on such a project. But in the end, it did not create an encyclopedia of advertising, as may appear at first sight, but rather a comprehensive review of the advertising industry.

Why is the World Advertising History worth reading

Information on European advertising. History and development of major European agencies.
Name ads. Who's famous for advertising in the world and how often is quoted today?
Inefficiencies in advertising: from printed advertisements to billboards in the World Wide Web.
Clients and consumers. Similarities, differences and leadership in the advertising world against the backdrop of the stagnant economies of some European countries;
There's no turning back: there's no point in comparing past advertising agencies with modern marketing giants.

Who's the book?

Top managers and advertising and PR agents, teachers and students specializing in advertising.

Who is the author

Mark Tangayt - English reporter, author of advertising, branding and marketing books. Currently corresponds to the WGSN analytical Internet service in Paris, maintains a weekly column in the French magazine on advertising and marketing Stratégies, works with publications such as The Times, The Telegraph, CNN Traveller and Luxure. Lectures at the Paris Arts and Design School, Parsons, and trains in English and French for media and communication professionals.