Sports Story
Adidas presented a new ad with a new creative partner
The Brand adidas sports clothing continued the global publicity campaign Sport 15, which created a new partner brand, agency 72andSunny. In the new advertisement, six star athletes of the modern world approached the start-up football players and called for their own ways not to be emulated.
An Argentine football player, Lyonel Messi, a Valley football player, Gareth Baile, a Colombian football player, Hames Rodríguez, German football players Mesut Ozil and Thomas Mueller, and a Spanish basketball player, a NBA champion, Ricky Rubio. Each of the artists in advertising is a recognized athlete who, for his career, has won a sports Olympic. It was on their shoulders that they had a responsibility to play the role of maims for millions of boys.
But legendary athletes don't rush students to start athletes, they're sure they have a way to succeed, and in no case can they bend their corn. "It is not wise to follow the example of your cumbers, but to go through, critically assessing those who have traditionally determined the rules," is assured by the sponsors.
"In the new advertisers Briefly and understandably, the basic brand formula, which is relevant to any sport and calls on athletes to think differently: they can inspire the achievements of other athletes, but must go their way, has been told by Eric Lidtke, a member of the Board of Directors responsible for world adidas.