History Of Ads Is An Old Leap
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scientific work on the theme " Plakat as a means of social advertising, its meaning and global influence on culture " . Science paper on Arts, Arts
ISSN 1997-0803 * West MUGUY * 2012 * 5 (49) September-October
The nation is known to be based on normal human needs, feelings that have a man during a period of severe shortage.
Notes
1. Timofev, M. E. All about advertising. Sold! / M.I. Timofev. - New knowledge, 1995.
2. Maslow, A. Motivation and Personality / A. Maslow. - 2 ed. - N.-Y.: Harper " Row, Publishers, Inc.,
The Marquetologists have made it clear that people are motivated most: the obvious is life without beauty, the happi-and and the magical transformation.
1970.
3. Ogilvy, D. Ogilvy on Advertising / D. Ogilvy // Advertising Age. - 1983. - August 1.
4. Tinker, M. Legibility of Print / M. Tinker. - Ames, Iowa: Iowa State University Press, 1964.
LAX OF THE SOCIAL RECLAIMS, INCLUDING AND GLOBAL POLICY ON CULTURE
A. L. Khachatran
Moscow State Humanitarian University M. A. Shalokhov
The article examines the impact of social advertising on society and culture. An artificial analysis of social advertising is also presented. A system for the training of artists in higher education institutions has been introduced, taking into account the introduction of a new method of expression for displaying a social poster.
Key words: social advertising, advertising history, poster, teaching system. The article considers influence of social advertisement on society and culture. Also art criticism analyses of birth of social advertisement is presented. The training system of art-designers is presented at universities considering a new method of expressive means to depict social posters.
Key words: posters as a means of social advertisement, its meaning and global influence on culture social advertisement, history of posters, system of teaching.
This article deals with the commercial aspect of the poster. The advertisements and posters offer a method of effective delivery of the goods by providing information on the goods. So advertising is demanding, disseminating information about a company to make it popular.
The use of modern computer programmes has become the cornerstone of advertising.
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and polygraph technologies to achieve good results in advertising. However, in order to understand the genesity of the phenomenon, describe its variety, functions and means of expression, history must be deepened. According to a large number of different sources, it can be ascertained that advertising was still in the antichemical era. Then any informant...