History Of Advertising

Text of the book

The Doctors ' Monograph B.Z. addresses a wide range of topics related to the emergence and development of public opinion advertisements and surveys in the United States. In doing so, advertising is regarded as one of the essential elements of a system of relations between the producer and the consumer, and public opinion studies are considered as an essential part of American democracy.

The book refers to the historical and scientific genre and is based on the author ' s research on the historical, biological, cultural and sociological orientation. She familiarizes the reader with the country ' s low-profile promotion and public opinion polling processes, as well as the lives and creativity of a number of outstanding public opinion advertisers and analysts. At the same time, it provides an overview of how historical and bio-referencing is being conducted.

The book can serve as a guide for teachers, postgraduates and students specializing in sociology and marketing. It is of interest to historians, politicians, journalists and all those involved in the promotion and study of public opinion.

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