Definition Of Advertising

The Declaration is a special form of communication that has an economic basis and accompanys humankind throughout its development history. There are three basic conditions for the emergence and subsequent development of advertising in the evolution of society:

Market opening of goods and services.
Market openings of means of disseminating information on products and services offered for sale.
Emerging market for consumers of advertised goods and services.

Historically, the notion of advertising has meant everything associated with the dissemination of information on goods and services in society, using all available means of communication at that time. Gradual promotion of advertising This has led to the separation and development of communications, such as public relations (Public Relations), direct marketing (Direct Marketing), promotion of goods and services (Sales Promotion), advertising at sales sites (Point of Sale), exhibition activities (Exhibition Activities), sponsorship (Sales Promotion)SponsorshipBranding (Branding) and others. At the end of the twentieth century, the whole range of communication links related to information and exposure to consumers became known as the Marketing Communication System (CMS).

Universal advertising

The advertisement is a single-directed form of unlicensed communication, which is paid to draw attention to the subject of advertising.

To date, there have been two main approaches to defining the term " Relama " . In a narrow sense, the notion of " Relama " means an announcement in the media. This view is most common in Western practice. In Russian practice, the term " Relama " is understood in a broader sense. Exhibitions, commercial seminars, pamphlets, catalogues, posters, etc. are also included in advertising.

Legislative definition of advertising

Advertising in the Russian Federation is governed by the legal acts of the federal legislature. At present, the Federal Act No. 38-FZ of 13 March 2006 provides the basis for advertising in Russia.