Chinese Promotion
Advertising is said to be an engine of progress and is certainly linked to the desire of entrepreneurs to make profits. The publicity can fully see the historical changes in the culture and social values of society.
When was the first commercial in China? Historians often refer to the entry in the text " Hain Fai-zza " , rup because the kingdom of Sun was popular with the wine flags ки (also called them ки, ки - wine signs). It was, in modern language, a sign of wine shops to attract clients.
In the novel of " Sharing " , the " Steel Factories " describes how U Sun went into the woods of Kuayho. From far away, he saw a large wine shop at the intersection of the roads. Before the carnival, there was a six with a wine flag on it, there were four yeroglyphs on the flag, which read: " gradой: " Wind under the moon in Heyan " . When Sung got closer, he saw two hanging pounds in front of the entrance, and each of them had five gold hieroglyphs written: " βом governing,日... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . “The drunken earth and the sky are great, in the secret of day and night of debt.” These inscriptions were blindfolded and visible from far away to anyone who passed.
There's also a description of the wine flag in the romance of the еxа. In the seventeenth chapter, it is written that Ji Zheng, when he invited guests to visit the garden of Dguanyuan, took Bao Yue with him, instructed him to make tabs for different viewings. Then Ji Zheng, speaking to his nephew Ji Zhenya, said, "This place is all beautiful, it doesn't get a wine sign, and then do one tomorrow night. In a village style, not a luxury, the bamboo pole is attached to the top of the tree. " Here's a sign.
The well-known scroll of the Min " ниеÜRååååÄ " , " Southern Capital City Space Collection " , shows the dynamic trade in Nanjin at the end of Min ' s dynasty. If you look carefully at the entrances to many shops, there are clear signs of signposts, such as: " Sylves物(s) " , " cuts " , " Mechan and leather from the North and the South " , " , " , " Large goods from Sichuani and Guangzhou " , " , " , " .
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