Advertising History

«Основы рекламы и связей с
The curriculum is prepared in accordance with the State Educational Standard for Higher Vocational Education (Federal Component). There is a strong system of views on modern advertising and information activities and prospects for their development. Key milestones considered promotional historythe role of advertising in marketing communications, the specificity of the use of various means of advertising, the basic concepts and methods of advertising, the organization and conduct of publicity campaigns, and the monitoring of their effectiveness, are highlighted by the current state of the advertising market. Theoretical material is accompanied by an extensive bibliographic list, terminology vocabulary, control and test questions. For students of higher education in advertising, PR, marketing and commercial (trade) business.
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