Development Of Internet Advertisements In Rossi
The Internet is taking an increasingly important place in our lives. Many free resources live in the Network through advertising. The emergence of new services requires providers to look for new methods of their coinization.
What are the prospects of the Global Network for Advertising? How fast are advertising budgets in favour?
What do analysts say? What is the Internet relama in the general advertising market and how is the share of this segment changing? Monetizing what services attract more money? What Internet-based technologies are developing faster and have great prospects? What is the position of the Internet-based regulatory market in Russia in a number of other countries, and what are its forecasts? This is an incomplete list of questions that the reader will find in this article.
According to ZenithOptimedia (Figure 1), global advertising costs for all types of media are expected to be $487 billion in 2012 and to exceed half a trillion in 2013.
Rhys. 1. Global advertising costs for different types of copper
(source: ZenithOptimedia)
Television is still dominated in the market. As can be seen from the rice. 1, television advertisements are growing, but their growth rate is declining (figure 2) and the growth rate of the Internet Reclams is much lower.
Rhys. 2. Advertising rate by different types of copper (source: ZenithOptimedia)
Like the rice. 3. The share of advertising on the Internet in 2013 is compared with the share of advertising in newspapers.
Rhys. 3. Share of different types of media in total advertising costs
(source: ZenithOptimedia)
According to ZenithOptimedia, Russia is expected to enter the top 10 of the largest commercial markets in 2012, and in 2013 it will be the eighth largest on the list (Figure 4).
Rhys. 4. Ten of the world ' s largest advertising markets (source: ZenithOptimedia)
The volume of Internet workshops is increasing at the same time as the Network ' s audience and the development of Internet infrastructure (broadbend, " exposed " hosting, CDN development, improvement of mobile platforms), as well as numerous services at its base. According to ZenithOptimedia, in 2012, advertising in search systems will be almost half the Internet relay market (figure 5).
