Promotion Of External Advertising
The development of the digital segment in external advertising will be a major trend in the coming years. The head of the Media and Advertising Department of Moscow, Ivan Shubin, briefed this afternoon at the 24th International Exhibition Recklama at the Red Prize Expo Centre.
The capital authorities welcome such changes, he noted, including improvements in the city ' s image.
New technologies make advertising more accessible, including socially relevant, by Shubin.
During the discussion, participants discussed various aspects of the regulation of different segments of the advertising market, as well as prospects for their development. The event was attended by representatives of FAS, the administrations of Moscow, St. Petersburg, Moscow and Below City, the Chamber of Commerce and Industry, AKAR and others.
Department data Media and advertising Moscow, in Moscow today more than 100 digital billboards of 3x6, 30 lightweight structures on house facades, as well as some 40 superformat screens of 5x15, are operated by external advertising operators.