Promotion Of Advertising In Italy
Brief history of the Italian media
In 1468, a Ciceron message was published in Italy in print. By early 16, all the smallest Italian towns had their own printing. The most important feature of the first media was the almost complete silence on the internal problems of the then Ita-lia. The most significant editions 18 to the beginning of 19 were the Caffe's Encyclopaedia magazine, the Literary Monthly Osserva Tore, which was published by Gozzi. In the revival era, in the paediatric wars against the Austrian and Spanish domination, Italy was a fragmented and underdeveloped country, nine separate States. Napoleonian ownership (1796-1815) was marked by a number of progressive changes and a relative reunification of the country. At that time, two daily newspapers of the republican ' s Osserva-Terella Delaguez Italiano were created and the Carriera Milano. Some freedom of speech and of the press was achieved, which was lost during the restoration. The policy has again become a forbidden fruit, censorship has increased. Scientific and literary journals have reinvigorated, on their pages, the struggle to unite Italy for political freedom, but carefully to avoid censorship. At that time, many free daily and weekly periodicals were published by the authorities, praised the existing arrangements, discussed the range of policies, in particular the modules. The illegal patriotic pheioticity has become widespread: "Dai e Popolo" and "Justia E Liberta." As a single State, Italy formed in 1870 and remained a monarchy until 1946.
Modern Italian newspapers were formed under the influence of French and English media, but their circulation was small. Record of circulation belonged to the Milan newspaper Sekolo. (In England and France, maximum circulation approached 1 million exes). The second was the Mi-Lanese Sulier Corriere - 90,000. ♪