Promotion Of Americ Advertising

Development of print and adverts in europe and shoe
5 История рекламного

Since the invention of the print market in 1450, the promotion of advertising has clearly accelerated and is beginning to acquire the visible features of its present state. The first advertisements were printed in leaflets and distributed free of charge to all interested. One example of this type of advertisement is a leaflet published in 1457 by a book publisher in which he advertised a book of spiritual content.

In XV, print advertisements are already widely distributed. The use of the printed market offers a great opportunity to address potential consumers on several occasions, i.e., to cover more in different places. It should be noted, however, that leaflets and aphis were advertised on occasion without a system. The lack of primitive printing capacity and the lack of advertising were probably cited. Low production has also played a role.

The first report newspapers

At the beginning of the XVII p.m., the first printed newspapers appeared to be published with a certain frequency. The papers first appeared in Germany, just later in Holland, England, France.

The introduction of periodical newspapers provided an opportunity to keep the population informed of sales, services and prices. It is true that at the very beginning of the paper there is no such thing as ads, especially as an informative point. In the first German newspapers, for example, reports of deaths, celebrations, crop failures, coronations and other events of this nature are being published. This is due to the fact that advertising is not yet provided as a fee, no commercial information fee is paid to anyone, and the location of commercial and information reports in the newspaper is not yet separate.

A few times later, in the second half of the XVII in. - First in England and then in Germany, there is a practice of selling a newspaper place to pay notices. In England, for example, goods and products imported from other places, whose value was unknown to the English, are often the subject of advertising and, if they are to be distributed in the English market, their characteristics must be explained properly. Okay, that's... ♪

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