Company Product History
The Legendary Computer Company was established in 1976. Her source has three founders, Steve Jobs, Steve Woznyak and Ron Wayne.
Ron Wayne, the creator of Apple's first logo, left the company shortly after its establishment, considering it to be too risky. Its proposed logo, which is too complex for perceptions, was soon replaced by another, a world-renowned multi-coloured apple, which was up to 1998.
The company ' s first prizes were made to become a logo, in a bright, multi-coloured gamma and played a biblical story: an apple as a temptation. At the same time, Apple claimed that she found an apple better than Adam.
The first successful advertising campaign for Apple was the Regis McKenna Advertising Agency, which accepted the order from a young company only because of Steve Jobs ' exceptional insistence that he would not leave the agency office until Regis agreed to work with them. It is remarkable that the first Print advertising Apple appeared in Playboy magazine. This was due to the low number of personal computers in those years, so the company ' s target audience was technicians, engineers, mostly men.
The company ' s main product at that time is the Apple II computer, which accounts for virtually all sales of the company. The correct positioning of Apple II was as important as the quality of the product. He was positioned as a home computer, and he didn't counteract himself with IBM on the corporate market like most others. In addition, the company ' s adventures were highly informative, explaining to people what benefits and dignity the product had, which was again important at a time when computers were not so common. The Tell me what Apple can do is particularly famous in this regard.