Wikipedia Context
The search requests are just keys. The site ' s semantic nucleus is a set of keys where your resource can be found in search systems. In many ways, it is the semantic nucleus and the correctness of each request and predetermines the effectiveness of optimization and SEO-promotion.
The first version of the core is to advance the site on keywords
Let's say you're planning on working with the professionals by ordering them to move in on keywords. Still an initial selection of keys and queries You're gonna have to pick it up on your own.♪ The thing is, you only know very well the characteristics of the business you own, the market, services and goods, and the needs of your potential clients.
In general, this is not a difficult task. Just think about looking for the goods or services you're offering? Write these options. Now, adjust them a little to the lexico or the thematic fever used by your clients. Forums, blogs, or even phone calls with customers can help. You must take into account the professional terms that apply in your field.
This will be the original list of key words (requests) with which the check will yield results.
Adjustments
The semantic nucleus (i.e. all key words) received from you and from the company ' s inner analytical tools (core words selection) - the promotion specialist needs to be carefully developed.
The first thing is to determine the popularity of some key words. This is facilitated by statisticians ' requests (which is fully open to all).
The rarest and most popular key words (HF and PM) are removed from the list. Why?
If a word or word is used very often, it is very difficult to compete for high positions on this key, it will take a lot of time and money to even get close to TOP-10. Also, as practice shows, high-frequency traffic is not always targeted, i.e. it is sometimes problematic to coinate. And the rare (microy low frequency) keys don't need 'cause they don't bring traffic. What is it to be the first time you've been issued by word, which in one month is five times?
Out of the remaining keywords to advance the site will be those that better and most fully reflect the activities Your businessas well as attracting potential clients.
